Hum kyon gore twacha ke taraf bhag rahein hai? This is a literal translation of the title, though i think it only unveils the secret of my poor hindi than the sentiments behind it. But anyway, a couple of days back i saw this ad on television which had a swarm of gora men n women dancing around on screen and most importantly they looked very happy. Now, now.....is being gora directly related to being happy or beautiful? The product was called ponds white skin beauty or whteva the hell it was......it was pissin off. The heroine of the act had a pale white face with pink radiance to die for(whteva!!!) and the silly(equally white) hero was oggling at her like a white snow owl. Even the fuckin mother was paper white. I don't think i saw a single coloured person in that ad.
Well...whr exactly are we going with all this shit? How can rubbing some creme on your face(tht makes u gora) make life picture perfect? Ronald Barthes would be able to provide substantial criticism and i wish he would do that. Its a perfectly smart strategy on the ad makers part coz he has successfully lured us with the pictures of the make belief after effects of using the product. So, what the ad says is that use our creme, become fuckin pink and hey maybe an equally pink boy will oggle at you! Thats tempting enough for the majority of the population to go purchase the creme. But i have certain doubts regarding the product. Now, what if u r not naturally gora n instead blessed with some colour; what happens then? I mean, imagine a dark chic with pink cheeks....yikes!
Anyway God bless the grand creators of these products and God bless the brigade of naive people who actually believe it will work.
Well in my opinion if you want to become gora there is only one sure shot solution - Call michael jackson.
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